Review:
Observational Research
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
Observational research is a method of data collection that involves watching subjects in their natural environment without interference.
Key Features
- Non-intrusive data collection
- Real-world context
- Rich qualitative data
Pros
- Provides insights into real-life behaviors and interactions
- Allows for the study of complex social phenomena
- Can generate hypotheses for further research
Cons
- Subject to observer bias
- Limited control over variables
- Time-consuming and resource-intensive