Review:
Qualitative Research
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
Qualitative research is a method used in social sciences to gain an in-depth understanding of human behavior and experiences.
Key Features
- Utilizes open-ended questions
- Focuses on context and subjective perspectives
- Uses non-numeric data like words, images, and observations
- Allows for flexibility and adaptability in research design
Pros
- Provides rich and detailed insights into complex phenomena
- Allows researchers to explore unanticipated findings
- Helps in understanding social and cultural contexts
Cons
- Time-consuming data analysis process
- Subjectivity of interpretation may introduce bias
- Smaller sample sizes compared to quantitative research