Review:
Viral Marketing
overall review score: 4.2
⭐⭐⭐⭐⭐
score is between 0 and 5
Viral marketing is a strategy used to promote products or services through social media platforms and other online channels by encouraging individuals to share marketing content with others.
Key Features
- Engaging content
- Quick dissemination
- Low cost
- Potential for high reach
Pros
- Can lead to exponential growth in brand awareness
- Cost-effective compared to traditional marketing methods
- Engages consumers in sharing content
Cons
- Success is not guaranteed and can be unpredictable
- Risk of negative backlash if campaign is perceived as insincere or unethical