Review:
Quantitative Research Approach
overall review score: 4.5
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score is between 0 and 5
A quantitative research approach refers to a systematic method of investigating phenomena using statistical and numerical data analysis.
Key Features
- Uses statistical analysis
- Involves numerical data collection
- Employs mathematical models
- Focuses on objectivity and generalizability
Pros
- Provides precise and measurable results
- Allows for testing of hypotheses
- Offers replicable findings
Cons
- May overlook qualitative insights
- Can be time-consuming and costly