Review:
Focus Groups
overall review score: 4.5
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score is between 0 and 5
Focus groups are a qualitative research method used to gather insights, opinions, and perspectives from a small group of participants.
Key Features
- Small group discussions
- Moderator-led
- In-depth exploration of topics
- Group dynamics and interactions
Pros
- Allows for in-depth understanding of consumer attitudes and behaviors
- Encourages open and honest feedback
- Captures group dynamics and interactions
Cons
- Costly and time-consuming to organize
- Results may be influenced by dominant personalities in the group
- Findings may not be generalizable to larger populations