Review:
Elaboration Likelihood Model
overall review score: 4.2
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score is between 0 and 5
The elaboration likelihood model (ELM) is a theory of persuasion that suggests there are two routes to attitude change: central route processing and peripheral route processing.
Key Features
- Central route processing
- Peripheral route processing
- Factors influencing attitude change
Pros
- Provides a comprehensive framework for understanding how persuasion works
- Highlights the importance of critical thinking and cognitive elaboration in attitude change
Cons
- Can be complex and difficult to apply in practical situations
- Some critics argue that it oversimplifies the process of attitude change