Review:
Cost Per Impression Pricing Model
overall review score: 4.2
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score is between 0 and 5
Cost-per-impression (CPI) pricing model is a method of online advertising where the advertiser pays based on how many times their ad is shown, regardless of whether or not it is clicked on.
Key Features
- Ad impressions
- Potential for high visibility
- Budget control
Pros
- Ability to reach a wide audience
- Cost-effective for brand awareness campaigns
- Easy to track ad performance
Cons
- May not result in direct conversions
- Low click-through rates can affect ROI
- Quality of impressions may vary