Review:
Anti Counterfeiting Measures
overall review score: 4.5
⭐⭐⭐⭐⭐
score is between 0 and 5
Anti-counterfeiting measures refer to strategies and technologies implemented to prevent the production and distribution of counterfeit goods.
Key Features
- Authentication features
- Track and trace technologies
- Tamper-evident packaging
- Holograms
- Serial numbers
Pros
- Protects consumers from purchasing fake or harmful products
- Preserves brand reputation and integrity
- Helps prevent revenue loss for companies
Cons
- Costly to implement and maintain
- May not be foolproof and can still be circumvented by sophisticated counterfeiters